About Us

Design Guru is a new breed of digital agency. We’re not only a creative resource, we handle implementation across all levels of digital from the programming of micro-servos that can make a fish sing to the hardened development of distributed global databases.

We craft memorable online and omnichannel experiences for clients around the world from our office in Cape Town. Our variety of disciplines, including digital UI & UX, branding and digital graphic design, have been honed as a result of years working exclusively in the digital industry.

We’re intuitive in our approach, honest and practical. But, above all, we’re passionate about the work we produce, committed to working side by side with you to provide the best possible results.

Our Work

Consumers will interact with multiple touch-points (from mobile to desktop to activated physical experiences) and thus we offer an integrated array of services to achieve the best results.



Web Design & Development

The PETCO project was a great collaborative experience, working with 3 agencies in total to ensure the clients requirements came together. It's one of our core beliefs, that one should use ones strong points and work together with others where needed to ensure the client gets what they want and need.

The website has been designed & developed from the ground up, providing crystal clear imagery for retina displays and is responsive at its core to ensure it looks great on any device their customers might use - which really gives it that modern edge.

Click the link below to view the site.

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Just Legal Consultants

CI Branding

When Just Legal Consultants approached us, they came with a simple desire for us to achieve, to avoid the dull reputation that most legal brands leave behind.

The look and feel Design Guru created was a resulting combination of structure and playfulness, with a splash of vibrant colour, designed to engage audiences.  We wanted to concentrate on both a simplistic and visually approachable identity.

The Gas Mule

CI Branding

We were approached by a local gas company, seeking an online brand presence and the need to remove the somewhat boring stigma, that is associated to the LPG gas trade. We generated the quirky name, ’The Gas Mule’ and the brand followed through, with a fun, yet simplistic logo.

Act II

Augmented Reality / 3D / Activation

Every year ACT II runs an in-store, on-pack promotion. The difficulty in accomplishing this is due to the limited communication space on the products’ packaging.

We used Pictivate, our augmented reality platform, to display the amazing prize of a trip to Disneyland using the space around the package. Not only was it an immersive experience, we were also able to supply our client with rich analytics.

Click the link below to view the case study.

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Augmented Reality / Activation / Mobi App Development / Game Development

Spur Steak Ranches distributes the Totem magazine to its franchisees every quarter. The Totem is an activity book aimed at kids, which delivers fun facts, educational content, puzzle games and much more.

Through the power of Pictivate, Totem enjoys a rich layer of augmented content that delivers videos & clues to puzzles through fun animations for kids to enjoy.

Click the link below to view the case study.

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Augmented Reality / Activation / Mobi App Development / Game Development / Technology

Of the many exciting projects we’ve developed for Woolworths, the Digital Totem Pole and the compiling of their first foray into Augmented Reality rank as our favourite.

The Digital Totem pole appeared at Design Indaba. It featured social media interaction and a custom artwork creator.

Their move towards augmented reality saw us create an augmented browsing experience for the Woolworths shopper, in their WMag.

As the space on the magazine’s pages are too limited to show the full range of product, consumers could view more fashion accessories and garments using Pictivate. If consumers liked what they saw, they could simply tap through to the online store. Off the back of WMag’s successful Augmented Reality drive, Woolworths also asked us to create an Easter based Augmented Reality experience which spread from in-store to digital activations.

Click the link below to view the case study.

View Case Study


Android App Development & SMS Database Integration

As the official laundry sponsor of the Absa Cape Epic (a gruelling, dusty and dirty 8-day mountain bike stage race), Miele needed an app that could assist their staff in tracking the over 1200 riders’ kits as they were washed daily.

We designed a special laundry bag that riders could throw their kits into and hand over to the laundry staff. Staff would scan the bag and the app would do the rest of the work - keeping riders updated on the progress via SMS.

Click the link below to view the case study.

View Case Study


CI Branding / Web Design & Development

Mirrovest, South Africa’s first homegrown mirror trading platform required a clean, yet elegant Corporate Identity. It had to indicate movement and be a subtle reflection of the name.

We developed the website in a responsive manner and built this in such a way that would integrate into a complex CMS system which would allow online trading to take place.

Click the link below to view the site.

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Mind Candy

Website Development

A London-based entertainment company that creates magical brands with a digital heart wanted us to work side-by-side in making their vision come to life.

We created a web interface that functioned on an array of devices as diverse as their end users.

Their games are available on either your iOS or Android devices and our ongoing collaboration means there’s still much more to come. Watch this space.

Click the link below to view the site.

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Diamond Cross Ranch

Website Design & Development

A prestigious farm based in America, with world-class experience and views of the Grand Tetons, we were delighted to develop a website capturing the pure bliss of what Diamond Cross Ranch has to offer.

Click the link below to view the site.

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CI Branding / Website Design & Development / Database Integration / Augmented Reality / Video / 3D

Our long-standing relationship with Genasys Technologies has seen us join them on a road filled with huge transformation.

From custom design and development of their website, with a bespoke database and CMS to manage their entire site efficiently, we’ve helped them develop their brand throughout their business.

We share ‘Strategy’, ‘Innovation’ and ‘Passion for profession’ and, with their famous mantra of ‘we’re evolving, making things grow’, how can we not be excited for what’s still to come.

Click the link below to view the site.

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CI Branding / Web Design & Development / Database Integration / Video

With a touch of modernity to better suit their digital presence, we transformed Paperless’s CI.

We created a full array of corporate company videos as well as a fully responsive website.

Click the link below to view the site.

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The Blue Crane

CI Branding

The name ‘The Blue Crane & The Butterfly’ comes from a short children’s story, which our client wrote. His vision for this Coffee Roastery and Fine Food establishment is filled with passion and determination.

To complement the very clear vision he had in his mind we took the ‘modern meets vintage’ look and feel to the next level.

The Office Crew

CI Branding

To create the Corporate Identity for our client ‘The Office Crew’, we realised that the quaint office stationery and post office cues were exactly what they wanted to resemble.

We crafted a simple identity with an authentic touch. A classic, timeless piece.

HR Direct

CI Branding / Vehicle Signage / Website Design & Development

From developing their Corporate Identity to expanding it into all facets such as; emailers, vehicle signature, website design & development and much more, HR Direct is a client we collaborate with down to the finest detail.

The website we built for them is not only linked to a custom developed database and CMS system, it is also linked into a payroll system with online credit card facilities.

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Mr. SpitBraai

CI Branding

As an established local business celebrating their 15th year in business, Mr. SpitBraai chose to revamp their Corporate Identity.

With a simple yet authentic brand image, we devoured this project.

Trees SA

Website Design & Development / Database Intergration / iOS App

From website design & development along with a complex database structure that tracks thousands of tree sales and a continuously growing tree nursery, our project for Trees-SA was challenging but extremely rewarding.

Not only did we develop the front- and back-end of their website, we also custom-developed an iPad application that allowed all this hard-core functionality to be effortlessly walked around the nursery, under the trees.

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CI Branding / Website Design & Development

This organisation’s love for nature, peace and tranquility nestled in the fynbos of the Western Cape is an inspiration to us.

We created a youthful CI an rolled it out into other brand collateral like tees and caps and re-developed a website that truly shows who they are.

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Irina Dating

Website UX & UI Design

Irina Dating’s website not only had to be aesthetically pleasing, but it also needed to deliver a rich, seamless user experience. What we needed to ensure was that the vast amounts of availability in interactions were easily accessible, however did not crowd the interface.

The end result was a beautifully planned and executed responsive design that would work as intended on all platforms.


Mobi Site Design & Development / Activation

Our projects for Oakley were both realised at the Absa Cape Epic.

We created a touchscreen user experience that linked up to live data feeds, allowing riders to challenge and compare themselves to one another as well as share this specific data on social media platforms.

We also created a custom login portal that unlocked the Oakley WiFi at the event. In exceptionally-challenged bandwidth zones, this allowed spectators to view a custom login screen (housing some Oakley related content by means of a simple, modern interface) to go online.


Design & Website Development

This project involved us taking of an initial design, re-skinning and developing it to what we believed suited Reyneke’s organic ethos best.

We were also able to incorporate our own custom developed CMS system for a few of the modules on this website.

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Animatronics / Mobi Site Design & Development / Augmented Reality

The SASSI singing fish is a project we hold rather dear to our hearts.

SASSI (an initiative within WWF) makes a difference to the way the world is seeing sustainability in seafood often employing non-traditional methods.

Here we not only worked with design and development we also connected actual micro-boards to servers and a few cool tech secrets.

The end result not only made people smile but, importantly, made them quite literally aware of the bleak possibility of seafood shortages if we don’t make sustainable choices.

Click the link below to view the campaign video created.

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Offering an integrated array of digital services allows us to transform the consumer experience.


We conceptualise, create and develop websites, web applications and native applications for all things digital. Our digital development can be fully integrated via a CMS that allows you to easily update content, manage your digital assets, pull reports and make sharpened decisions for your business or brand.


Ranging from corporate identity to photography to complex UI & UX interfaces for websites, apps and everything digital, our digital design services cover the entire ambit. Visual imagery is the foundation of any campaign and understanding digital from concept to final implementation is a prerequisite.


Using online advertising will help your business punch above its weight and draw more value out of your brand’s digital assets,driving visibility and conversion to your products and services and, in turn, contributing to strong and enduring relationships with your brand image in the public domain.


To maintain a truly successful and integrated cloud-hosting experience, it is vital to manage your projects’ hosting platform. This will allow you the ability to streamline and control the entire process.


Our ability to create high quality, impactful animation and motion graphics ties into our digital background, assisting from the initial storyboarding through selecting the correct audio, right down to the final render.

Augmented Reality

Through the power of our Pictivate App, available for both iOS & Android devices, we also offer the potential to create an integrated campaign launch and experience, second to none. Our many years of experience in AR (Augmented Reality) will ensure we deliver exactly what it takes to make your campaign literally come to life.


We might not always have positions available, but we are always on the look out for fresh talent.

If you’re a passionate, dedicated digital native looking for a digital agency that pushes the limits,
whether it be an internship or permanent job position, please get in touch with us here.

Keep in Touch

Any questions? Ready to get started? Drop us a mail.


Cape Town, South Africa
& Carcassonne, France