Miele
Miele

Miele

  • Client: Miele
  • Services: Android App Development | SMS Data Integration | Video

As the official laundry sponsor of the Absa Cape Epic (a gruelling, dusty and dirty 8-day mountain bike stage race), Miele needed an app that could assist their staff in tracking the over 1200 riders’ kits as they were washed daily.

We designed a special laundry bag that riders could throw their kits into and hand over to the laundry staff. Staff would scan the bag and the app would do the rest of the work – keeping riders updated on the progress via SMS.